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Case Study // Healthcare & Search

Local Search &
SEO Domination.

For specialized medical clinics in Bengaluru, organic search visibility dictates growth. We replaced a slow template site with an ultra-fast Next.js architecture and rich schema markup, outranking major directories.

+320%Organic Patient Leads
#1 RankFor 15+ Core Keywords
0.8sMobile Page Load Speed
99%Lighthouse Performance

The Challenge: Invisible Search Listings & Slow Mobile UX

Our client was a multi-specialty orthopedic and pediatric clinic based in Bengaluru. However, when local patients searched for treatment specialties, their old site was buried on page 3 of Google search results behind aggregator directories.

The Strategy: Next.js Speed & JSON-LD Schemas

We rebuilt their digital portal around local search intent:

  • Technical Speed Audit: Replaced the slow CMS with lightweight Next.js code, achieving mobile load speeds of 0.8s.
  • LocalBusiness Schema: Embedded structured coordinates, phone routing, and verified medical credentials.
  • FAQ Schema Integration: Structured FAQs in doctor profile landing pages, earning Google rich snippet accordions in SERPs.

Local SEO Core Achievements:

Keyword Authority

Semantic heading tags that communicate medical authority clearly to Googlebot.

Local Pack Rank

Optimized coordinate schemas that secured top-3 spots in Google Maps queries.

Conversion Lift

Fast appointment booking flows embedded directly on specialist profile cards.

The Impact: +320% Inbound Appointment Leads

In under 90 days, the clinic outranked aggregator directories for 15+ high-volume search queries in their catchment area, driving a 320% increase in monthly appointment bookings.

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